AI Insights · Timothy · January 2023
Top 5 Beauty Retail Apps on Android in Sweden, Q4 2022
Explore the performance of the top 5 beauty retail apps on Android in Sweden during Q4 2022, including download and active user trends.
In Q4 2022, the beauty retail sector on the Android platform in Sweden saw interesting trends for the top 5 apps. The data, sourced from Sensor Tower, reveals insights into weekly downloads and active users for these popular apps.
LOOKFANTASTIC -Beauty Shopping experienced a varied performance in weekly downloads, peaking at 140 in the first week of October and then gradually declining to 35 by the end of December. Active users showed a similar trend, starting at 1.2K in late September and dropping to 784 by the end of December.
BEAUTY BAY had stable but low weekly download numbers, ranging from a high of 20 in mid-October to a low of 7 in early December. Weekly active users fluctuated slightly, beginning at 132 in late September and ending the quarter at 130.
The Nykaa Fashion – Shopping App also showed consistent download activity with numbers ranging between 3 and 15 throughout the quarter. Active users increased from 12 in early October to 48 by the end of December, indicating a growing user base.
Lush Fresh Handmade Cosmetics had minimal download activity, with the highest being 11 downloads in late November. The app had fluctuating numbers, with some weeks showing no downloads at all.
Lastly, Perfumerías DRUNI had very low download numbers, with only 1 or 2 downloads in sporadic weeks throughout the quarter.
For more detailed insights and data, visit Sensor Tower.